Term | Main definition |
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ICC / ESOMAR Code | ESOMAR Code is the most popular ethical code present in the market research industry. It represents the International Code on Market, Opinion and Social Research and Data Analytics. It is a non-profit organisation who provides professional guidance for its members for over 70 years. The codex was drawn up in 1977, as a joint initiative of the Internal Chamber of Commerce (ICC) and the European Society of Opinion and Market Research (ESOMAR) with basic rules for researcher and respondent interaction, to set up standard for use and publication of research results.... |