The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Home test (test "in home")
| Term | Main definition |
|---|---|
| Home test (test "in home") | Home testing requires the product to be sent home. Participants will have the opportunity to test the product over a certain period of time and provide feedback on various aspects such as packaging, testing, information available. The interview is carried out on reaching the respondent's home and for a second visit after he tested the product to collect valuable insights. Also see: tests, HUT |
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