The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Heatmaps
| Term | Main definition |
|---|---|
| Heatmaps | Graphical representation of data where colours are being used to represent values. Mostly used to visualize the volume of locations for sales or other things. It can also be used to identify where people click on websites / app, what part of the image / ad / packaging they prefer / dislike and then generate insightful heatmaps. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.