The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Hall test (test "in hall") -
| Term | Main definition |
|---|---|
| Hall test (test "in hall") - | Hall Test is a quantitative method aiming to invite respondents to a set location arranged as a test laboratory. Participants give an evaluation of a certain product (packaging, test,...). The goal of a hall test is to obtain a detailed, consumer given evaluation of a certain object (product, pack...) carried out in a room arranged as a test laboratory. Also see: Tests |
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