Get through market research vocabulary. Understand the jargon and get things done!
Questions that are defined to segment a certain part of the respondents. It is also used to direct respondents to a part of the survey, depending on their responses. An example could be a question about brand use, frequency of purchase...The answer to a filtering question will decide the further course of the interview - either the respondent passes to another section or the interview is closed.
Also see: Self completion questionnaire, Questionnaire
With TGM, you have more than 120 markets and multiple local teams helping to execute your global project