Time to understand the language

The Words of Market Research

Get through market research vocabulary. Understand the jargon and get things done!


Search for glossary terms (regular expression allowed)
Term Main definition

Questions that are defined to segment a certain part of the respondents. It is also used to direct respondents to a part of the survey, depending on their responses. An example could be a question about brand use, frequency of purchase...The answer to a filtering question will decide the further course of the interview - either the respondent passes to another section or the interview is closed.

Also see: Self completion questionnaire, Questionnaire

Get better responses. Faster

With TGM, you have more than 120 markets and multiple local teams helping to execute your global project

TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.

Connect with us on Social Media:

© 2022 TGM Academy, Copyright © TGMResearch