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The Words of Market Research

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Questions that are defined to segment a certain part of the respondents. It is also used to direct respondents to a part of the survey, depending on their responses. An example could be a question about brand use, frequency of purchase...The answer to a filtering question will decide the further course of the interview - either the respondent passes to another section or the interview is closed.

Also see: Self completion questionnaire, Questionnaire

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