The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Experiment
| Term | Main definition |
|---|---|
| Experiment | Experiment tests the market to discover new opportunities. The respondent is not fully aware of the objectives of the research. Consumer's behaviour is studied and analysed. The final result of an experiment is based upon detailed analysis of respondent's behaviour, their indirect references and comparison between different groups taking part in the experiment. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.