The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Empty Question
| Term | Main definition |
|---|---|
| Empty Question | This is a random question - most of the time - to gauge the respondent's credibility. It can be a question about general knowledge to make sure the answers are accurate. |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.