The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Dynamic Sampling
| Term | Main definition |
|---|---|
| Dynamic Sampling | Traffic of respondents coming from different websites or app based sources. Used for difficult targets and access people in remote locations where no access panels exist. Respondents can come from affiliate networks, mobile applications, social networks and thousand of other digital channels...With more than 3 hours a day spend on smartphone in average (global average), dynamic sampling is a great chance to connect with respondents or consumers during their digital daily activities (online /on mobile). |
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