The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Diary
| Term | Main definition |
|---|---|
| Diary | Diary is mostly used for qualitative research. Participants have to log in to a platform and write down their feelings, thoughts on a daily or weekly basis. The analysis of the diary will be carried out on the content. It can be about a product testing or ask about the different activities of the participant where daily or regular tracking is needed. This can also be used to track digital, TV or other media habits based on declarative. ( TV channels watched yesterday...) |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.