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Data weighting

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Data weighting

This is the occasion where a respondent can weigh more than 1. It is used to balance the sample during a market research project. It is done through a mathematical procedure, used in relation to data from quantitative research.
From the statistical side of things, the weighting of the data involves decreasing the value (weight) of answers from respondent type over-represented in the sample and increase the value (weight) of answers from respondents type under-represented in the sample.
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