The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
CPI (Cost-per-Install)
| Term | Main definition |
|---|---|
| CPI (Cost-per-Install) | It refers as "Cost Per Install" which defines the Cost for any app installed by a lead in order to test or complete this app for research purposes. It is used to test an app that is not launched yet to validate the concept or business model behind it. Also see: CPA (Cost-per-Acquistion) |
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