Get through market research vocabulary. Understand the jargon and get things done!
Term | Main definition |
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Codeframe | Codeframe shows how the verbal words or open answers from an open question have been translated into verbal words. It helps with the simplification of answers to open ended questions and quantify answers. (ex: 28 respondents mentionned something about"Price", 17 talked about "Quality"...)
Creating a code frame allow to group verbatim and open ended answers by different topics. Thanks to this, open answer can be quantified for further analysis. Also see: Open ends
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