The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Closed ended
| Term | Main definition |
|---|---|
| Closed ended | Closed ended question is a question where the respondent can only choose between a certain number of answers or predefined list. It is limited in terms of choices. The respondent chooses to select what best reflects his thoughts. Also see: Open ended |
TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.