The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
CATI
| Term | Main definition |
|---|---|
| CATI | Computer-Assisted Telephone Interviewing is a quantitative method where the respondent will receive a phone call and answers will be collected by the interviewer over the phone and entered into PC memory.. CATI projects are run from a professionally equipped CATI studio, where there will be equipped interviewers. They will call the respondents selected for the study and administer standardized questionnaires to them. The computer system will supervise those interviews. See also: CAWI |
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