Time to understand the language

The Words of Market Research

Get through market research vocabulary. Understand the jargon and get things done!


Search for glossary terms (regular expression allowed)
Term Main definition

Brand Price Trade Off is a quantitative technique used in market research to measure the price elasticity of mass consumer goods. BPTO is an experimental study, in which respondents make a series of choices from a set of products in the same category (from competition, for instance). During the research project, the prices of the products are changed dynamically, depending on the respondent's choice - trading off the price against their valuation of the presented brands. Analysis of this experimental project allows for anticipating several scenarios and level of interested at different price levels. BTPO helps in decision making regarding pricing strategies.

See also: Price tests, Tests

Get better responses. Faster

With TGM, you have more than 120 markets and multiple local teams helping to execute your global project

TGM Academy aims to educate on the transformative potential of market research and insight technology. On this website, you'll find articles covering everything from research design, sample selection to analysing results.

Connect with us on Social Media:

© 2022 TGM Academy, Copyright © TGMResearch