The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Big Data
| Term | Main definition |
|---|---|
| Big Data | Big data refers to statistic exploitation of a large amount of data to realize forecast or predictive market analysis. It is a massive amount of data for companies to deal with. It's an opportunity for companies to become more agile. Today, we are talking about cloud computing and terabytes of data. |
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