The Words of Market Research
Get through market research vocabulary. Understand the jargon and get things done!
Animatic
| Term | Main definition |
|---|---|
| Animatic | The animatic is used at the very beginning of the process of realizing a TV ad, for instance. Animatics are used in the early stages of advertising copy tests. It cuts down the costs of the full process, it is possible to test consumer reactions to the idea behind the communication, identifying generated associations, measuring persuasion, or main weaknesses to eliminate. Then, it is possible to improve the add. See also: Story board |
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