All of our best tips to choose when and why outsourcing.
Market research is one of the key areas in which a company can invest as part of their marketing strategy. Market research is a crucial way of getting data and insights to understand the market, audience, competition, and market trends, which every company needs in its decision-making process.
There are different ways to do market research and pick trustworthy research services:
Many companies don´t have enough resources and/or time within their local research teams to perform a complete research project. Other companies prefer to outsource market research resources to leverage their time on other tasks, and to deliver high-quality market research.
There are many aspects of market research that can be outsourced. Aspects include a wide range of services and several types of research. Some services and types of research that can be outsourced:
The greatest benefit of conducting market research in-house is the perceived cost savings. Also, every company wants to have a relationship with its customers. However, most companies don´t have enough resources and time to produce all the market research they intend to do, as much as they need a completely unbiased view of their services and products. Usually, the best choice for every company is not to rely solely on one method but to utilize a combination of both. This is the best while using market research services.
It is most common that companies have an in-house team to do more day-to-day data research. The research department inside a company is needed to coordinate the flow of data and research in the company and explain how to read and use research results, to coordinate internal research, e.g. on own customer base, and also to collect business needs from internal customers and be able to translate them into the research language (for example: write a brief). Companies usually have one or several external outsourced agencies for more complex projects, such as survey design, customer satisfaction, mystery shoppers, benchmarking, focus groups, UX, and much more other research support. The agency is needed to apply adequate research methods, use resources that the company does not have, give respects, and certify the independence of research.
When it comes to outsourcing market research services, TGM can help you with your project. It is best to know how to conduct market research and get the best tips from experts. We specialize in collecting insights through our online panels and a fully dedicated market research team.
Apart from the panels, and to further reach increase, TGM Research uses a global mobile network of publishers (more than 30 000 different mobile apps globally) such as mobile social networks, games, apps, IM services, news sites, portals, mobile websites, etc. When TGM panels and publishing networks fall short of requirements, TGM has a large panel of quality-vetted partners. We can help you and your business to gather the insights you need. Do not hesitate and reach outto the TGM team now and start your project on the right path.